What was the issue?
Low conversion for the website
What did we do?Conversion rate optimization
Analyze the issue- First we go deep dive into the website's current issues
- We looked into the website Google Analytics and list out all the friction points for the website
- Once we get to know more insights of the website analytics we try to map the user journey for the site
Planning
- Now once we have the understanding about the website analytics we started out planning the user behaviour for different circumstances
- We plan out the new product page layout with new design and custom features like Sticky add to cart, more convenient variant drop down
- For the new design we write up different hypothesis and created a Figma design for the client
- This is one of the speedy process once we get the approval on our plan from the client we started on the development.
- Here we made the custom layout in the basic Shopify Dawn theme
- We created the responsive design for mobile devices as the client have 70% traffic for mobile
- After planning and development we started testing the website on the live site
- We run the test for 14 days of time
- In the test we set the key deliverables to measure
- Add to Cart Click on the product page
- Conversion: People buy the products
- The results are really impressive
- Add to cart click: We found 76% increase in the customers clicking on the Add to cart button
- Conversion: This is another milestone we achieved for the store of a remarkable 47% increase in the previous 14 days period.
