CASE STUDY

ArtFlux Gallery

ArtFlux Gallery offers custom hand-painted oil paintings made to order. The existing website had an unclear customer journey, multiple gallery sections, inconsistent CTAs, and a shopping experience that did not fully reflect its commission-based business model.

artfluxgallery

What Did We Do?

UX & Journey Analysis

  • Reviewed the existing website and identified key UX friction points.
  • Defined two clear customer journeys: Choose a Design or Upload Your Photo/Idea.
  • Restructured the homepage around conversion-focused CTAs.

Inspiration Gallery

  • Repositioned the gallery as an Inspiration Gallery.
  • Added Category / Style / Title taxonomy for scalable filtering.
  • Added artwork mockups, size and orientation selection, and dynamic pricing.
  • Allowed customers to use gallery artwork as a style reference.

WooCommerce & Ordering

  • Adapted WooCommerce for the custom commission workflow.
  • Implemented the 5% deposit → painting → 95% final payment journey.
  • Structured order stages from mockup approval through painting, shipping and delivery.
  • Improved customer notifications throughout the process.

UX & Responsive Optimisation

  • Simplified homepage sections and site-wide CTAs.
  • Improved gallery navigation, mobile responsiveness and content consistency.
  • Added an editable Our Artists section to build customer trust.

Impact

The website was transformed from a conventional art-store experience into a clear, scalable commission-based ordering platform.

The new journey makes it easier for customers to:

Discover → Choose/Upload → Customise → Approve → Commission → Receive

The platform is now structured to support future artwork, styles, artists, mockups and marketing traffic while providing a clearer and more conversion-focused customer experience.

Project Highlights

Mobile-first responsive design
for all devices.

Optimized product & category
pages for better discovery.

Custom commission workflow
for painting orders.

Fast loading speed &
SEO best practices.

Screens From The Website

The redesigned ArtFlux Gallery website makes it easier for customers to discover artwork, customise their choices, and place commissions. The improved user journey and ordering experience have created a more professional and conversion-focused platform.
– ArtFlux Gallery Team