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What is Digital Marketing? How Does it Work?
Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. It is the process of optimizing your website such that it pulls in organic or piad traffic from the results pages of major search engines like Google, Bing, and DuckDuckGo. The better the SEO the greater the chances of your site appearing at the top of search results and pulling in more traffic.
So how does SEO work?
Search Engines rely on search algorithms, comprising of up to 200 ranking factors, to display the most relevant and high-quality websites in search results. SEO specialists understand these algorithms and ranking factors and optimize your website accordingly. So SEO works by improving your website according to ranking factors such as meta tags, keywords, content placement, backlinks and much more. Read More.
Why is SEO so Important?
It is important that every business should invest in SEO because:
SEO helps businesses connect with users actively searching for them. These users that come to your website through Google search results are the most valuable kind of website visitors since they have a high intent to buy from you.
SEO aids increase in the quantity of relevant traffic
Organic SEO builds trust and credibility in your brand
SEO services are a lot less expensive than paid advertising
SEO is low-maintenance – once you achieve organic ranking for your target keywords it’s easy to maintain them and pull in consistent traffic month after month
SEO marketing, if done right, ultimately delivers the highest ROI compared to all other forms of digital marketing
What are the Types of SEO services?
There are 4 main types of SEO:
Technical SEO - this ensures that a search engine can crawl, explore and read your website without any issues. This involves setting up a robots.txt file, creating an xml sitemap and fixing crawl issues. Additionally, site speed, mobile responsiveness are also key factors in technical SEO.
On-page SEO – Search Engines rank individual pages so it’s important to optimize every single page on a website. A well-structured page, titles and heading tags optimized with targeted keywords, descriptive URLs aids good on-page optimization.
Content SEO – while most people club content optimization with on-page seo, we feel it deserves a separate mention given its importance as a ranking factor. All content on a website should be optimized to aid a customer's journey to conversion.
Off-page SEO – This is about promoting your website on the Internet to gain more popularity and authority. Getting back links and brand mentions from popular, authoritative sites help build your own.
What Does an Digital Marketing Company Do?
An SEO Company that practices white-hat SEO will do the following for your website:
Conduct a website audit - analyze your existing site structure and content
Conduct a competitor analysis - identify strengths and weaknesses vis a vis the competition
Create an SEO strategy that addresses these weaknesses
Keyword Research – identify keywords that will work for your business
Optimize for On-page SEO factors - make web pages search engine friendly
Optimize for Technical SEO factors - improve website structure, code and speed
Build backlinks to promote your website
Track SEO performance and share reports regularly
Conduct tests and tweak SEO Strategy in order to improve performance
A great Digital Marketing Company will keep you informed and make you part of the process, with regular reports and updates on a daily, weekly, or monthly basis.
What makes EGlogics Softech a leading Digital Marketing company in Noida?
Eglogics Softech is a leading SEO Company offering unmatched SEO Services India at an affordable cost. We have mastered the art of Search Engine Optimization (SEO) through years of experience and are capable of meeting your Internet Marketing and SEO objectives in the shortest possible time at best rates. In addition, our SEO Services India are tailored to meet individual needs. You can choose from several SEO Packages depending upon your requirements or Contact Us if you need a Custom Quote.