Barry J. Richman MD
The website lacked user-friendliness and conversion-focused elements. Key problems included poor logo visibility, missing navigation menu, weak call-to-action buttons, limited service information, and no integration with social media or privacy policy. The site also suffered from slow load times due to unoptimized images and lacked mobile responsiveness.
What was the issue?
The website lacked user-friendliness and conversion-focused elements. Key problems included poor logo visibility, missing navigation menu, weak call-to-action buttons, limited service information, and no integration with social media or privacy policy. The site also suffered from slow load times due to unoptimized images and lacked mobile responsiveness.
What did we do?
We initiated a conversion-focused redesign based on competitor analysis and best practices in healthcare websites.
Analyze the Issue
- Reviewed competitor sites such as Jeff Ditzell Psychiatry, NYC Psychiatric Associates, and Trifecta Health NYC.
- Identified missing elements: clear CTAs, structured footer, FAQs, testimonials, and blog resources.
- Mapped patient journey to highlight friction points in booking appointments and accessing services.
Planning
- Prioritized fixes in phases.
- Logo visibility and navigation menu.
- Call-to-action buttons for appointments and contact.
- Expanded services section with individual therapy pages.
- Footer redesign with contact info, quick links, and social media.
- Privacy policy and terms page addition.
- FAQs and testimonials integration.
- Blog/resource section for patient education.
- Created wireframes and Figma designs for client approval before development.
Development
- Implemented new design on WordPress with responsive layouts.
- Optimized images and media for faster load times.
- Integrated appointment booking flow with intuitive scheduling form.
- Added social media interlinking in header and footer.
- Built individual service pages with patient-focused language.
Impact
- Improved User Experience: Clear navigation and CTAs made the site more intuitive.
- Trust & Compliance: Privacy policy and testimonials increased credibility.
- Engagement: Blog and FAQs reduced call volume and improved patient education.
- Performance: Optimized images and mobile responsiveness enhanced speed and usability.
- Conversion: Streamlined booking flow encouraged more appointment requests.
Project Highlights
Mobile-first responsive design
for all devices.
Optimized product & category
pages for better discovery.
Custom commission workflow
for painting orders.
Fast loading speed &
SEO best practices.
Screens From The Website
