AdWords Shake-up — February 23, 2016
Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
Four Ads on Top: The Wait Is Over (Moz)
Google AdWords Switching to 4 Ads on Top, None on Sidebar (SEM Post)
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