PPC Executive

Eglogics Softech is looking for an experienced PPC Executive who has hands-on expertise in managing international projects and running Shopping Ads (Google & Meta). The ideal candidate will be responsible for creating, executing, and optimizing performance marketing campaigns that drive ROI and business growth.
 
Roles and Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
• Manage Shopping Ads campaigns (Product Feed Management, Merchant Center setup, Catalog Ads).
• Handle international client projects with a focus on lead generation, conversions, and ROI.
• Conduct keyword research, competitor analysis, and ad copy creation.
• Optimize landing pages for better quality score and conversion rates.
• Monitor budgets, bids, and performance metrics (CPC, CPA, CTR, ROAS).
• Provide regular campaign reports and actionable insights.
• Stay updated with the latest PPC trends, policies, and algorithms on Google & Meta platforms.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of proven experience in PPC management with a focus on international campaigns.
• Strong expertise in Google Shopping Ads, Meta Catalog Ads, Merchant Center, and Ads Manager.
• Solid understanding of conversion tracking, Google Tag Manager, and Analytics.
• Experience with e-commerce advertising and international lead generation.
• Strong analytical, reporting, and communication skills.

Preferred Skills:

• Google Ads & Meta Ads Certification.
• Experience with tools like SEMrush, Ahrefs, or SimilarWeb.
• Ability to manage multiple projects simultaneously.

Job Types: Full-time.
Location: Noida SEC 63(Onsite).
Experience: 2–4 years (International PPC Campaigns & Shopping Ads).
Salary: 30k-40k.