CASE STUDY

MaxCleavage

The idea for our special company, MaxCleavage.com, was born in year 2000 after I watched a documentary about a 14 year old girl with small breasts saving for breast enlargement surgery. Having considered surgery myself, I knew there had to be an alternative. Although surgery provided a solution, I felt that the risks far outweighed the benefits. And so research began for possible alternatives that were pain free and didn't have any associated risks!

maxcleavage

What did we do?

Conversion rate optimization

What did we do?

Conversion rate optimization

Analyze the Issue

  • First we go deep dive into the website's current issues.
  • We looked into the website Google Analytics and list out all the friction points for the website.
  • Once we get to know more insights of the website analytics we try to map the user journey for the site.

Planning

  • Now once we have the understanding about the website analytics we started out planning the user behaviour for different circumstances.
  • We plan out the new product page layout with new design and custom features like Sticky add to cart, more convenient variant drop down.
  • For the new design we write up different hypothesis and created a Figma design for the client.

Development

  • This is one of the speedy process once we get the approval on our plan from the client we started on the development.
  • Here we made the custom layout in the basic Shopify Dawn theme.
  • We created the responsive design for mobile devices as the client have 70% traffic for mobile.

Impact

  • After planning and development we started testing the website on the live site.
  • We run the test for 14 days of time.
  • In the test we set the key deliverables to measure
    • Add to Cart Click on the product page
    • Conversion: People buy the products
  • The results are really impressive
    • Add to cart click: We found 76% increase in the customers clicking on the Add to cart button
    • Conversion: This is another milestone we achieved for the store of a remarkable 47% increase in the previous 14 days period.

Project Highlights

Mobile-first responsive design
for all devices.

Optimized product & category
pages for better discovery.

Custom commission workflow
for painting orders.

Fast loading speed &
SEO best practices.

Screens From The Website

The redesigned MaxCleavage website provides customers with a clearer, more engaging shopping experience. With an improved product journey, mobile-friendly design, and streamlined navigation, the new website makes it easier for customers to explore products and confidently move toward purchase.
– MaxCleavage Team