Virtually all brands know that they need SEO for their digital marketing campaigns. Moreover, they know the benefits associated with implementing SEO strategies yet hold back. For starters, SEO helps improve a website’s overall searchability and visibility, among other real-life value benefits.
On the upside, we are seeing more brands take up SEO and implementing it in a variety of ways. However, there are still hundreds if not thousands of complete-lifelines that are yet to embrace SEO. There are many different reasons we can give for why SEO matters for any business but let’s discuss some important ones.
Virtually all websites depend on search engines for organic traffic. Ultimately, organic search gets the user to complete engagement and conversion.
As of April 2019, Google has 88% search market share, and this makes their rules essential to follow. However, this is not to say that other search engines such as DuckDuckGo, Yahoo, Yandex, Baidu, or Bing do not contribute to brand visibility.
A majority of the world population with access to the internet visit Google for information, email services, or to watch YouTube, which is the second-largest search engine. By implementing brand-specific SEO strategies, you are sure to rank higher, which increases visibility leading to increased organic traffic.
SEO Builds Credibility and Trust
The primary goal of any SEO strategy ought to be the establishment of a strong foundation for building a beautiful website with clean and effective user experience. Moreover, the brand will become more discoverable on the search network thanks to the brand’s credibility and trust as well as its digital properties.
In addition to the factors above, authority is gained over time by having elements such as:
Positive user behavior
Quality backlink profiles
Optimized on-page content and elements
Establishing brand authority takes a lot of time, effort, and commitment. It is also dependent on whether you are offering quality services or products that will push the customer to trust the brand.
Good SEO Means Better UX
Having an optimal user experience is one of the sure ways of improving your SERP ranking. Google has changed its algorithm several times, and the latest update can interpret whether a brand is offering a favorable user experience or not.
For this reason, your website must have a positive UX. Modern customers know what they want, and if they cannot find it on your website, they will move to other options, thus increasing the bounce rate.
However, the trick here is to provide solutions and answers to users in the least number of clicks possible. Quality SEO incorporates simple and straightforward navigation to provide positive UX.
Local SEO Increases Traffic, Engagement, and Conversions
With the rise in mobile traffic, local search has become an essential aspect of SME business’s success. Local SEO seeks to optimize a brand’s digital properties to a specific location. This ensures that customers can find your business efficiently and quickly, which makes them closer to making a purchase.
The focus here is on a specific location to establish a viable medium for the brand’s local marketing campaigns. You do this by optimizing the website and the content to include local citations and backlinks. Moreover, you ought to also add a local listing that is relevant to the business’s actual location.
Basically, you ought to optimize the Google My Business listing, knowledge graph panel, and the social media profiles to reflect the business’s location. User reviews such as those on Trip Advisor or Yelp are will help optimize the brand’s local SEO.
SEO Influences the Buying Cycle
At least 80% of modern customers research the products and services on the internet. SEO can help pass the message about discounts, promotions, and more to your target audience. Moreover, you can communicate the dependability and importance of your offering to the customer, and this will have an impact on their buying cycle.
This makes it necessary that brands use SEO to get visibility in the most critical places for them to create a reliable connection. Local SEO is one of the ways of enhancing visibility, and it allows new customers to find answers from the nearest and most authoritative brands.
SEO is Affordable
Compared to other digital marketing channels, SEO is relatively cheaper and has the most significant ROI when done right. Think of it as a business investment and not a mere marketing cost. Good SEO Practices will ensure that you enjoy the benefits for years to come. Moreover, you will get better results when you add more investment and attention to it.
This can turn out to be the opposite as well if you or the company you hired didn’t work well. Mostly, startups make these seo mistakes. So, make sure you didn’t make these mistakes.
SEO Best Practices Are Constantly Changing
Most businesses implement short-term engagement in SEO practices, mainly due to financial constraints. If it is not re-evaluated over time, the website will become obsolete beyond being saved, and other hindrances will appear.
You will need to keep monitoring for changes to stay ahead of the competition and to improve your SERP ranking. This includes monitoring the trends for significant algorithm changes. For example, Google makes thousands of algorithm changes every year, and if you fall too behind, you will find it difficult catching up.
SEO Helps in Understanding the Web Environment
The internet is constantly changing, and it is an uphill task to stay updated on the changes taking place. However, keeping up with the changes in SEO will provide you with a better outlook on the current status of the internet. This includes tactics used by your business competitors.
SEO is a Long Term Strategy
When done right, SEO will have a noticeable impact within the first year. In most cases, these actions can last for several years. In addition, websites that have not implemented a host of SEO strategies will greatly benefit from basic SEO practices and decent user experience. However, you also need to monitor the changes and trends in the market.
SEO Opens New Opportunities
High-quality SEO will always provide a means for brands to discover and leverage new opportunities. The best way to market a brand is to offer quality SEO in every aspect of the brand. This will ensure that potential customers completely understand the brand, which will give rise to new opportunities.
Search network visibility is one of the ways of attracting organic traffic. SEO can help you get better SERP ranking and visibility at affordable prices. However, it takes years to understand the elements that influence SEO, which makes it necessary that you hire an SEO agency.