Understanding Native Ads With Native Marketing Examples

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Every programme you use has advertisements; whether you’re watching a video, listening to music, or simply scrolling through it, there are always ads there, just waiting for you to tap on them. They feel like a modern day synonym for irritation, we won’t lie! Think about how many advertisements are appearing online these days and how many there are.

 

However, by utilizing native advertisements, businesses have discovered a fresh and less obtrusive method to address this issue. The popularity of native ads is rising for all the right reasons. Why? Let’s research this together.

 

What are Native Ads?

 

Native advertisements are a tricky way to advertise a company without coming across as bold to the customer. Sponsored social media postings and other types of sponsored content on various websites are two typical instances of native advertising. They are a type of sponsored media whose objective is to obtain a response from consumers or to bring in new direct customers for the business. Native advertisements differ from conventional advertisements in a number of ways.

 

Instead of concentrating simply on the brand and the goods, native ads are information-based to attract the target audience’s attention. More clicks result from audiences finding it entertaining to take in information rather than a brand image.

 

These were some of the explanations for why native commercials differ from conventional advertisements and are well-received by the target demographic.

 

Native Marketing Examples

 

Here are 3 unique example of native marketing advertisements that you can check:

 

1. Spotify + Stranger Things

 

When Stranger Things was first released in 2017, it received a tonne of incredibly excellent feedback. To further boost engagement, Spotify and Stranger Things collaborated. In response to this, Spotify introduced a new feature called “stranger things” wherein the user would receive a personalized playlist based on which stranger things character they would relate to most, according to the most popular genres.

 

2. Snapchat + Taco Bell

 

Taco Bell collaborated with Snapchat to create a filter that converted the user’s face into a massive Taco Bell in honor of Cinco de Mayo. Despite being straightforward, this filter received more than 224 million views in one day.

 

3. Twitter + Patron Tequila

 

On International Margarita Day, well-known tequila producers Patron Tequila decided to start a social media campaign. In this campaign, they distributed different margarita recipes and asked their audience to try them out and select their favorite by casting a vote.

 

Due to the brand’s wise decision regarding how to engage with and filter their target audience, this campaign experienced tremendous growth.

 

Understanding Native Ads With Native Marketing Examples

 

Do Native Ads Involve Any Risk?

 

Native ads have certain drawbacks too like:

 

● Can be Misleading

 

While some businesses employ fraudulent information in their native banner advertisements to draw customers, their websites or products fall short of expectations. In this case, the company not only loses customers and reputation, but native ads also face fallout from the public who feels they are about to be cheated by fraudulent marketing once more.

 

● Retaliation on the Publisher

 

Users may take revenge on the publisher website rather than the brand if the native advertisements’ content or product quality is unappealing. Users will recognise the pattern and deduce why the brand is portraying a misleading picture in the commercials because they are intelligent enough to recognise it. Being faithful to your brand and providing accurate information on your website and in your advertisements is therefore essential for long-term success.

 

What Is the Purpose of Native Marketing?

 

Native ads operate as a non-intrusive, interactive bridge between brands and their leads. Most of us are now familiar with viewing random advertisements on online platforms and grow frustrated by their repetition. Native advertisements have overcome that hurdle, and they are incredibly inventive in terms of their graphics, substance, and placement.

 

The main goal of native marketing is to sell the product in a way that makes the user feel at ease and linked with the company. The ads typically don’t mention the brand explicitly; instead, they are informational in nature, which means they enlighten the audience about the goods the business is marketing in order to temper their interest. In this method, the lead receives information and the product/service they want while the brand receives effective marketing.

 

Conclusion

 

In conclusion, native advertising is a great idea if you have the funding to support it. They expand the brand’s audience by many folds and aid in making space for the lead’s perspective and interaction as well. Good planning is only the beginning; carrying out your ideas will result in a successful brand image or a valuable business lesson.

 

Additionally, choosing an agency with professionals with industry knowledge can save brands a tonne of time and money when producing native advertisements. And that’s where we come in! Connect with us right away to let us design gorgeous advertising strategies for your company!

 

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