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December 15th Google Search Algorithm Update Signals

 

 

 

 

 

 

Looks like on Thursday, December 15th there was a Google search algorithm shift. We have some chatter on social media and in the WebmasterWorld forums. It seems like a significant one, but I am hoping this is just a bug or something and that Google did not push anything massive a week or so away from the holidays.

Here are some of the comments from the thread:

Google Dance… again…. sad

A new Google Update might be underway. Let’s wait and see happy!

The quality of organic was a lot better in the last 4 days but not so much today a few hours gap in orders

The tools are on fire, here are some screen shots:

Mozcast:

SERP Metrics:

Algoroo:

RankRanger: