You may be highly active on social media sites like Facebook, Twitter, Instagram etc. and moreover blogging on a regular basis and even utilizing finest organic SEO techniques, however not getting results. Sit back and relax, it happens with everyone who wants to see results in a quick time. To the matter of fact, inbound marketing is a time taking process. You have to plan your strategy and follow it; roughly it takes half a year to relish long-term positive results.
Inbound v/s outbound marketing
Today, we are living in the globe of internet. Billions of people surf internet when they want to buy/sell things. So, in this way if your business isn’t visible on internet you are on the back seat. Gone are the days when people rely on yellow pages to find businesses.
Furthermore, when it comes to conversion, inbound marketing wins the race with a huge margin. Unlike outbound marketing inbound marketing is a cheaper way when it comes to providing better ROI results.
Now let’s discuss some important points concerned with inbound marketing:
1) Content marketing is not equals to complete internet marketing
Many people confuse content marketing with whole internet marketing but in actual it’s only a significant component of it which plays its part in whole internet marketing process. With the help of great content you can increase traffic to your site, convert them into leads etc.
2) Inbound marketing demands proper strategy
As inbound marketing comprises various aspects which cover email marketing, SMO, SMM, SEO just to name a few; so you need to make a strategy to avail leverage from it with keeping in mind all different aspect of inbound marketing at each level of the funnel.
3) Blogging plays a huge role
You are required to set this headline in your mind that ‘blogging plays a huge role’ in inbound marketing. So, you should make certain that it is there in your inbound marketing strategy. The more you blog the more leads you’ll get, it’s just that easy to understand.
4) Quality content creation consumes time
Creation of quality content for videos, webinars, email marketing, search engine optimization, social media optimization etc. consumes a lot of time and demands some real efforts from the copywriters. Your content should be informative and engage visitors and can tab your readers’ pulse. Do not forget the Bill gates quotes ‘Content is king’. If you can understand this quotation, you can get huge traffic to your site which ultimately results in higher return on investment. Give your copywriter to think and curate content; do not pressurize him to create more content because the thing that can benefit and provide you with long-term results is the quality content.
5) SEO will live forever
Many claim that one day SEO will be no more but they can’t be able to give any hard facts to support their claims and the reason is, it will not die but contrary to their believes it will grow year after year. To the matter of fact each year the numbers of people are augmenting who use their web resources before buying any product/service are augmenting and many even read reviews about products/services before taking a decision.
6) Email marketing does work
A lot of marketers think email marketing doesn’t work but in actual a great number of customers buy sell products/products after reading their emails. So, in this way it should be counted as essential component of great inbound marketing strategy.
7) Landing pages help to increase your leads and sales
As an inbound marketer, you need to focus hard on your landing pages. The better they look, the more information you will get about your leads so that you can convert them into your customers. Landing pages should be short and should not have navigations.
8) Always try to turn your customers into your promoters
This is emphasizing the essentiality of the last step of the marketing funnel and i.e delighting your customers much that they will convert into your promoters. Provide them with informative and relevant content with their business so they can teach others and in this way promote your services and company’s name too.
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