Penguin 4.0 (Real-time)

Thursday, 10 November 2016 by
Penguin 4.0 (Real-time) — September 23, 2016 Google announced a long-awaited (almost 2 years) Penguin update. They suggested the new Penguin is now real-time and baked into the “core” algorithm. Initial impact assessments were surprisingly small, with almost no reports of Penguin recoveries. Penguin is now part of our core algorithm (Google) Google updates Penguin,

Mobile Friendly Update

Thursday, 10 November 2016 by
Mobile-friendly 2 — May 12, 2016 Just more than a year after the original “mobile friendly” update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search. Since the majority of sites we track are already mobile-friendly, it’s likely the impact of the latest update was small. Google’s mobile-friendly algorithm boost

Possum Update

Thursday, 10 November 2016 by
“Possum” — September 1, 2016 While unconfirmed by Google, MozCast recorded extreme temperatures of 108° and a drop in local pack prevalence, and the local SEO community noted a major shake-up in pack results. Data suggests this update (or a simultaneous update) also heavily impacted organic results. Everything you need to know about Google’s ‘Possum’


Thursday, 10 November 2016 by
RankBrain* — October 26, 2015 Google made a major announcement, revealing that machine learning had been a part of the algorithm for months, contributing to the 3rd most influential ranking factor. *Note: This is an announcement date – we believe the actual launch was closer to spring 2015. Google Turning Its Lucrative Web Search Over

Panda 4.2 (#28)

Wednesday, 09 November 2016 by
Panda 4.2 (#28) — July 17, 2015 Google announced what was most likely a Panda data refresh, saying that it could take months to fully roll out. The immediate impact was unclear, and there were no clear signs of a major algorithm update. Google Panda Update: Everything We Know About Panda 4.2 (The SEM Post)

How to Crack Social Media Marketing

Wednesday, 09 November 2016 by
How to Crack Social Media Marketing Businesses of all sizes are getting on to the Social Media platform to market their brands. With myriads of social sites, digital marketing is an appropriate tool to expand your business reach. It is also important for Search Engine Optimisation to drive traffic to your website. Plus using strategic