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Rethinking Long Tail Keywords: how to get TONS of traffic from ‘unpopular’ search queries

Monday, 30 January 2017 by
long tail keywords
It’s time to reconsider how we think about long tail keywords. And it’s also time to reevaluate the process we use to research them. Search Google for ‘long tail keywords’, click on a result in the top 10, and you’ll get a definition that goes something like this: You’ll also get a crazy long process
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Which Page Markup + Tags Still Matter for SEO?

Monday, 23 January 2017 by
Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts when it comes
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8 Effective Tips To Get More Out Of Inbound Marketing Strategy

Monday, 09 January 2017 by
Inbound Marketing Strategy
                            You may be highly active on social media sites like Facebook, Twitter, Instagram etc. and moreover blogging on a regular basis and even utilizing finest organic SEO techniques, however not getting results. Sit back and relax, it happens with everyone who
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December 15th Google Search Algorithm Update Signals

Tuesday, 27 December 2016 by
Google Search Algorithm Update Signals
            Looks like on Thursday, December 15th there was a Google search algorithm shift. We have some chatter on social media and in the WebmasterWorld forums. It seems like a significant one, but I am hoping this is just a bug or something and that Google did not push anything
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Goodbye News, Hello Top Stories

Monday, 26 December 2016 by
Top Stories
In October of 2014, Google launched “In the news“, replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google’s news results were shaken up again with the launch of “Top Stories”, a card-style set of featured stories. Here’s an example from a search for “John Glenn”:
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13 On Page Seo Techniques to Dramatically Upgrade your Ranking

Wednesday, 21 December 2016 by
On-Page-Optimisation-Technique
                          It’s one thing to start a website, and another to actually make it successful. Most internet marketers fail when it comes to bringing in the website traffic they need, which can lead to potential leads and clients – in case you’re offering
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To AMP or Not to AMP: What is Best for Your Website?

Monday, 12 December 2016 by
AMP
It seems like just the other day that I made public my plans to “go mobile” with one of my sites.  In fact, it was months ago.  More to the point, I had a change of heart.  Yes, I did go mobile.  I went fully responsive, so that my site will look amazing on all
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Social Media Meta Tags – Technical Guide to Optimize Post for Social Media

Monday, 05 December 2016 by
Social Media Meta Tags
                  How do you make sure that you reach to a broader audience? How do you optimize your outreach and realize your ultimate goal? Well that’s the power of social media platforms as they possess the amazing ability to integrate any web page into a social graph.
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What Is Semantic Search and What Should You Do About It?

Friday, 02 December 2016 by
SEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching
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Google Search Console Changes “Submit To Index” To “Request Indexing”

Tuesday, 29 November 2016 by
Google has changed the Search Console feature from “submit to index” to “request indexing” within the Fetch as Google feature. This is actually a week or so old but more and more SEOs and webmasters are noticing it. It is a subtle change but Google made the change to ensure webmasters know that if they
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Google Launches Mobile-First Index Experiment: Here Is Everything We Know About It.

Friday, 11 November 2016 by
Mobile-First Index Experiment
As most of you already know, Google announced Friday afternoon that they are going live with their test of their “mobile-first” index. I covered the breaking news on Search Engine Land and waited here, as I normally do to get the industry reaction and oh boy, we have a ton more to share with you
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Penguin 4.0 (Real-time)

Thursday, 10 November 2016 by
Penguin 4.0 (Real-time) — September 23, 2016 Google announced a long-awaited (almost 2 years) Penguin update. They suggested the new Penguin is now real-time and baked into the “core” algorithm. Initial impact assessments were surprisingly small, with almost no reports of Penguin recoveries. Penguin is now part of our core algorithm (Google) Google updates Penguin,
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