Inbound Marketing Strategy
                            You may be highly active on social media sites like Facebook, Twitter, Instagram etc. and moreover blogging on a regular basis and even utilizing finest organic SEO techniques, however not getting results. Sit back and relax, it happens with everyone who
Google Search Algorithm Update Signals
            Looks like on Thursday, December 15th there was a Google search algorithm shift. We have some chatter on social media and in the WebmasterWorld forums. It seems like a significant one, but I am hoping this is just a bug or something and that Google did not push anything

Goodbye News, Hello Top Stories

Monday, 26 December 2016 by
Top Stories
In October of 2014, Google launched “In the news“, replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google’s news results were shaken up again with the launch of “Top Stories”, a card-style set of featured stories. Here’s an example from a search for “John Glenn”:
                          It’s one thing to start a website, and another to actually make it successful. Most internet marketers fail when it comes to bringing in the website traffic they need, which can lead to potential leads and clients – in case you’re offering
It seems like just the other day that I made public my plans to “go mobile” with one of my sites.  In fact, it was months ago.  More to the point, I had a change of heart.  Yes, I did go mobile.  I went fully responsive, so that my site will look amazing on all
Social Media Meta Tags
                  How do you make sure that you reach to a broader audience? How do you optimize your outreach and realize your ultimate goal? Well that’s the power of social media platforms as they possess the amazing ability to integrate any web page into a social graph.
SEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching
Google has changed the Search Console feature from “submit to index” to “request indexing” within the Fetch as Google feature. This is actually a week or so old but more and more SEOs and webmasters are noticing it. It is a subtle change but Google made the change to ensure webmasters know that if they
Mobile-First Index Experiment
As most of you already know, Google announced Friday afternoon that they are going live with their test of their “mobile-first” index. I covered the breaking news on Search Engine Land and waited here, as I normally do to get the industry reaction and oh boy, we have a ton more to share with you

Penguin 4.0 (Real-time)

Thursday, 10 November 2016 by
Penguin 4.0 (Real-time) — September 23, 2016 Google announced a long-awaited (almost 2 years) Penguin update. They suggested the new Penguin is now real-time and baked into the “core” algorithm. Initial impact assessments were surprisingly small, with almost no reports of Penguin recoveries. Penguin is now part of our core algorithm (Google) Google updates Penguin,

Mobile Friendly Update

Thursday, 10 November 2016 by
Mobile-friendly 2 — May 12, 2016 Just more than a year after the original “mobile friendly” update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search. Since the majority of sites we track are already mobile-friendly, it’s likely the impact of the latest update was small. Google’s mobile-friendly algorithm boost

Possum Update

Thursday, 10 November 2016 by
“Possum” — September 1, 2016 While unconfirmed by Google, MozCast recorded extreme temperatures of 108° and a drop in local pack prevalence, and the local SEO community noted a major shake-up in pack results. Data suggests this update (or a simultaneous update) also heavily impacted organic results. Everything you need to know about Google’s ‘Possum’